Webness

Paper Wants Grey Noise, the Screen Doesn’t

Paper brochures are expected to be filled with text, so copywriters write and write more or less blind text. As a result, nobody reads them. And not just brochures, fashion magazines, newspapers are full with blind text, TVs implode with their preposterous nonsense. They do not care for the attention of the consumer, all they seem to care is to fill the world with deadly grey noise.

Struggle for every word: Websites basically have to struggle for every word, as with ever word that you write too much, you might loose your reader. Yet if you stay simple without oversimplifying or being sensational (works only for the dumb audience), your chances to keep the reader are considerably high.